
"Nigerian. American." T-Shirt
I started a t-shirt company in 2004 after watching a Filipino-American movie, The Debut. The plot wasn’t too strong but it’s accents on cultural identity resonated strongly with me. And what hit me even harder were the t-shirts that were made to advertise the flick. They were white t-shirts that simply said “Filipino. American.” on the front and “The Debut” on the back.
So I opted to make some for Nigerians.
I had no idea how they would be received but felt the simple-yet-powerful statement would also resonate with the many Nigerian. American.’s at UT. And they did! I sold out of my first batch in 1 day and doubled my next order to meet the demand.
This gave birth to my first company, Ariwo Apparel. The response for the shirts led me to believe there was a market for ethnically themed clothing and accessories for Nigerians. Over the course of the next year, I produced Nigerian & Nigerian-American apparel, hats, beaded jewelry and stickers and sold them at events across Texas, Chicago and online. It was tough: I was enrolled full-time, working 20 hrs/week at Sun Microsystems, breaking, maintaining a social life and operating Ariwo Apparel at the same time. There were many sleepless nights and I learned some hard truths about running a company.
But man, what a thrilling ride! It was my first real taste of business and it drastically changed my career outlook. Had I not jumped on this opportunity, I would have never considered going into technology consulting, a field that gave me experience in business as well as technology. Had Ariwo Apparel never been created, I’d probably be working as a hardware engineer somewhere right now (not knocking it)….
Anyway, fast forward to 2008. I took a 1 week vacation to Austin last month and hit up the ever-satisfying Rudy’s BBQ with my brother. We’re talking ish and stuffing our faces with some of the finest BBQ in Austin before I go speechless. I had looked up and seen a white guy (pictured above) wearing my first shirt. All at once, ~365 days worth of memories flooded my brain and overwhelmed me. The highs, lows, joys and pains. One year of my life flashing before my eyes.
I finally regained composure and jumped at the guy. I didn’t mean to be startle him or be overbearing but I just had to know how and where he got the shirt. I explained to him that I had printed the shirt on his back 4 years earlier and was amazed and in shock to see him rocking it. As it turns out, he had gotten the shirt from his friend, a Nigerian-American girl who bought 3 of the tees from me back in the day. As soon as he mentioned her name, I could recall her face, the place we met and even the weather (it was a gorgeous day) on the date the transaction was made.
Every single one of the products was touched by me. I used to carry boxes to and fro printers and bags full of shirts around campus. With the exception of a few, I personally did each face-to-face sale myself. And I packed and shipped every single online order. My sweat went into making each piece before anyone else had a chance to sweat in them.
That t-shirt had come a long way. What are the odds? I would have never imagined that 4 years later, while visiting Austin from San Francisco, that’d I’d see the shirt on a non-Nigerian guy at Rudy’s BBQ.
I couldn’t even make that up.